Did you know, most start up businesses fail and quit within their first 3 years?
Why do you think that is? OR what is the most common reason for why they might fail?
Well, I can’t speak for EVERY scenario BUT I would bet almost every time that the business idea was created without the sole intention of helping someone OR maybe it lacked passion…
Maybe it’s neither of those but odds are, if you did have the intention of genuinely helping someone, then you probably discovered the idea from a NEED that you experienced before or that someone else experienced and heard about it or witnessed it
AND/OR⠀⠀⠀⠀⠀⠀⠀⠀⠀
If you lack passion towards the business or idea, then that would mean you don’t care enough about the business or idea to take the necessary steps/actions to achieve success with that business/idea
I read Grant Cardone’s “Sell or Be Sold” book, and he basically says, if you believe in something enough, then you will be persistent because you care ENOUGH about it and will want to continue to keep going until you have it or until you ABSOLUTELY 100% KNOW that you can’t have it or that it’s not worth trying to have…⠀⠀⠀⠀
Reread that and think about it, it’s almost true about basically everything you do, if you do something it’s usually because you care enough about it, whether it’s business, sales, simply being kind, even with relationships, you do things because of love and if you love something you’re obviously passionate about it and vice versa
If you believe in something, ask yourself if it makes sense, sometimes people think they have a good idea because they saw a need without realizing that need has been solved for…
If it’s been solved for already, then compare it to your idea and see which is better and why. If theirs is better than improve your idea as well.
By improving you’ll naturally innovate/expand on their idea and eventually it will make the MOST sense to everyone!
Now from there, it will be easier to sell something because you probably believe in it more than anybody AND you’re most likely passionate about it at this point, so what’s next?
Well, usually the problem for most people/businesses is finding the people who NEED or WANT what you have to offer!
These people probably NEED it the most or would want it for whatever reason/desire they have which would then make them a consumer/buyer/customer/client (or whatever else you wanna call it) of your product/service
If they NEED what you offer, then from there you gotta figure out how to market yourself versus your competitors, how do you show these potential customers that what you have to offer is the better option, the one that makes the most sense?
You do it by getting in front of their face, their eyes or ears more specifically… what do I mean by this?
Well, I mean by promotion and advertising through your content!
Whether you have content on social media platforms or on a website or an actual advertisement or in person or on a billboard or on the radio or TV, BASICALLY, anywhere your specific audience/demographic may be.
I was about to say that it doesn’t matter which one and to just choose but honestly… it definitely DOES matter
It matters because of cost for the advertisement and also if it’s gonna reach the right audience or type or person and if it reach enough of them
Not only does this matter but this is just the type of person you’re attracting to your offer, once you attract them to whatever it is your presenting to them, how do you plan on convincing them to want your offer enough to take action?
Well that should be through your content and design, it should be created/designed in a way to appeal to your audience specifically
If you make a web design/sales funnels and your social media content like this and consistently then it’s inevitable that you’ll grow, if you find the right people to show your content too
Most of the content should be relatable so the audience knows you can relate to them and that you most likely understand them and their experiences OR it should also be educational in an appealing way, posting content that answers questions your audience never knew tends to do very well!
If your content/design is made the best it can be and your marketing is the best it can be then you should be attracting the ideal people to your content & should be able to convert them into a follower/customer/fan of you and/or your company!